Effective Date: August 5, 2026

Who We Are

Lift. Life. Longevity. (“LLL,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you choose to provide to us.

Our website is liftlifelongevity.com.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you use our website, purchase a product or service, participate in an LLL program, receive online coaching, join our email list, or otherwise interact with us.

Information We Collect

Depending on how you interact with LLL, we may collect information such as:

Your name
Email address
Account and login information
Purchase and transaction information
Products, programs, or memberships you have purchased
Messages or information submitted through website forms
Information you voluntarily provide during online coaching
Communications sent through third-party platforms such as ABC Trainerize or Google Meet
Information you provide when contacting us for customer support
Email subscription preferences
Technical information associated with use of our website, such as browser, device, cookies, or similar website data

We only collect information that is reasonably necessary to provide our products, services, communications, and website functionality.

How We Use Your Information

We may use personal information to:

Process purchases and payments
Create and manage customer accounts
Provide access to purchased programs, memberships, and digital products
Deliver online coaching services
Communicate with you regarding purchases, accounts, programs, coaching, or support requests
Respond to questions and inquiries
Provide administrative or transactional emails
Send marketing emails when you have chosen to receive them
Improve our website, programs, products, and customer experience
Maintain appropriate business and transaction records
Protect our website, accounts, content, and services from misuse or fraud
Meet legal, accounting, tax, or regulatory requirements

We do not sell your personal information.

Online Coaching Information

If you participate in online coaching, you may voluntarily provide information relating to your fitness experience, exercise history, goals, progress, physical limitations, injuries, or other information relevant to your coaching services.

This information is used for the purpose of providing and managing your coaching service.

Because online coaching may be delivered through third-party platforms such as ABC Trainerize or Google Meet, information you provide through those services may also be subject to the privacy policies and terms of those providers.

Please avoid providing information that is not reasonably necessary for us to deliver your coaching services.

Payments

Payments may be processed by third-party payment providers such as Stripe.

LLL does not generally receive or store your complete credit card or payment card information.

Payment providers may collect and process information necessary to complete your transaction in accordance with their own privacy policies and security practices.

We may retain basic transaction information such as:

Customer name
Email address
Purchase date
Product or service purchased
Amount paid
Payment status

This information may be retained for customer-service, accounting, tax, fraud prevention, and business record purposes.

Accounts & Memberships

An account may be created when you purchase a digital product, membership, program, or service.

Account information may be used to:

Verify your identity
Provide access to purchased content
Maintain your membership or program access
Manage your purchases
Provide customer support

You are responsible for maintaining the confidentiality of your account credentials.

You may contact us to request access to, correction of, or deletion of your personal information, subject to information we may be required to retain for legal, accounting, security, or business purposes.

Third-Party Services

LLL uses third-party services to operate our website and deliver our products and services.

These may include services such as:

Stripe for payment processing
ABC Trainerize for online coaching and training programs
Google Meet for online calls
Vimeo for video hosting
WordPress and associated website services
Paid Memberships Pro for membership and account functionality
Email marketing and communication providers
Website hosting and security providers
Other software or technology providers necessary to operate our business

These providers may process limited personal information on our behalf or directly through their services.

Third-party providers operate under their own privacy policies, terms, and security practices.

Some service providers may store or process information outside Canada.

Email Communications

If you choose to subscribe to LLL marketing emails, we may use your name and email address to send:

Fitness and educational content
Business updates
Program information
Product announcements
Promotional offers
Other relevant LLL communications

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

Unsubscribing from marketing emails does not necessarily stop transactional or service-related emails required to manage purchases, memberships, accounts, or coaching services.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, understand how visitors use our website, and measure the effectiveness of our advertising.

These technologies may include:

Essential website cookies
Google Analytics
Meta Pixel
Cookies or tracking technologies used by website, membership, video hosting, and other third-party services

Cookies may store or collect information such as browser or device information, website interactions, pages visited, approximate location based on internet connection, referral source, and other technical information relating to website use.

Some cookies are necessary for website functionality, including account, login, membership, security, and user preference features.

Other cookies and tracking technologies may be used for analytics or advertising purposes.

Where required by applicable law, we will obtain consent before using non-essential cookies or tracking technologies.

You may also control or delete cookies through your browser settings. Disabling certain cookies may affect website functionality.

Google Analytics

We use Google Analytics to understand how visitors use our website and to help us improve website performance, content, and user experience.

Google Analytics may collect information such as:

Pages visited
Time spent on the website
General website interactions
Browser and device information
Referral source
Approximate geographic information
Cookies or similar identifiers used to distinguish website visits

Google Analytics primarily uses first-party cookies to measure visitor interactions.

We use this information in aggregated or statistical form to better understand website traffic and usage.

We do not intentionally send personally identifiable information such as your name or email address to Google Analytics.

Information collected through Google Analytics is processed by Google in accordance with Google’s own privacy policies and terms.

Meta Pixel & Advertising Measurement

We use the Meta Pixel to help us understand the effectiveness of advertising placed through Meta platforms, such as Facebook and Instagram.

The Meta Pixel may allow Meta to receive information about activity on our website, such as:

Visits to particular pages
Actions taken on the website
Purchases or other conversion events
Device and browser information
Referral and advertising interaction information
Cookies or similar identifiers

This information may be used to measure advertising performance, understand whether visitors took action after seeing an advertisement, improve advertising campaigns, and where applicable provide or measure relevant advertising on Meta platforms.

Meta processes information collected through its technologies in accordance with its own privacy policies and settings.

LLL does not control how Meta independently processes information collected through Meta’s platforms and technologies.

Managing Analytics & Advertising Cookies

Depending on your location and applicable law, you may be given options to accept, reject, or manage non-essential analytics and advertising cookies.

Your browser may also allow you to block or delete cookies.

You may additionally manage advertising preferences through the privacy and advertising settings provided by platforms such as Meta.

Disabling analytics or advertising cookies does not prevent you from using the basic functions of the LLL website, although some website features may operate differently.

How We Share Information

We do not sell personal information.

We may disclose limited personal information to third-party providers when reasonably necessary to:

Process payments
Host or operate our website
Provide memberships and digital products
Deliver online coaching
Host video content
Send communications
Maintain website security
Provide technical or customer support
Meet legal or regulatory obligations

We may also disclose information when required by law, court order, regulatory requirement, or where reasonably necessary to protect our legal rights or prevent fraud or misuse.

Data Security

We take reasonable administrative and technical measures to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no website, internet transmission, software system, or electronic storage method can be guaranteed to be completely secure.

You are responsible for protecting your own account credentials and notifying us if you believe your account has been accessed without authorization.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required for:

Providing products and services
Maintaining customer accounts
Providing lifetime access to applicable digital products
Accounting and tax requirements
Resolving disputes
Preventing fraud
Maintaining appropriate business records
Meeting legal obligations

Different types of information may be retained for different periods.

When information is no longer reasonably required, it may be deleted, anonymized, or securely disposed of.

Your Privacy Rights

You may contact us to:

Ask whether we hold personal information about you
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of information where appropriate
Withdraw consent to certain uses of your information where consent is the applicable basis
Ask questions about how your personal information is collected or used

Certain information may need to be retained where required by law or where reasonably necessary for legitimate business, accounting, security, transaction, or legal purposes.

We may need to verify your identity before fulfilling a privacy related request.

Consent

By voluntarily providing personal information to LLL, you consent to its collection, use, and disclosure for the purposes identified in this Privacy Policy and at the time the information is collected.

Where required, we will request additional or separate consent for uses that are materially different from those originally identified.

You may withdraw consent where applicable, subject to legal or contractual restrictions and reasonable notice.

Withdrawing certain consent may affect our ability to provide particular products or services.

International Visitors

Our website and digital products may be accessed by individuals outside Canada.

Personal information may be processed or stored in Canada or in other countries where our third-party service providers operate.

Information processed outside your country may be subject to the laws of the jurisdiction where it is processed.

If mandatory privacy rights apply to you under the laws of your jurisdiction, nothing in this Privacy Policy is intended to remove rights that cannot legally be waived.

Children’s Privacy

LLL products, memberships, coaching services, and fitness programs are intended for individuals 18 years of age or older.

We do not knowingly offer these services to or intentionally collect personal information from individuals under 18 through our paid programs.

If you believe a minor has provided personal information to us improperly, please contact us through our website.

Privacy Breaches

If we become aware of a breach involving personal information, we will take reasonable steps to contain and assess the incident.

Where required by applicable privacy law, we will notify affected individuals and/or the appropriate regulatory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices, or legal requirements.

The current version will be posted on this page with an updated Effective Date.

Contact

If you have questions about this Privacy Policy, our handling of personal information, or would like to make a privacy related request, please contact Lift. Life. Longevity. through our website.